For those of you who don’t know who Sam McKnight is, let me give you a little briefing. He is the pioneer behind many of the cover looks you find on Vougue and Harpers Bazzar, working with supermodels and celebrities since the 70’s. London Native and Global Ambassador for Pantene. He is one of the most admired and sought after hairstylist of all time.

Here is his new creation for next season coming out of London’s Fashion Week…

Londo Fashion week

Here’s how to get the look- Firstly you need to work some moose through freshly washed hair, rough dry it and create a straight deep side parting – spray and hold with hair spray and curling tongs to roll the hair to the roots securing the sections with a clip.
Once all the hair is tonged, remove the clips and brush out the curls. Then back comb sections of the hair to create that mega volume and texture. The trickiest part might be completely the look, Sam says ‘Tie hair with a slim hair band in a pony tail two inches from the ends and using the hairnet filled with hair extensions and shaped into a log, roll up the ends of the hair under and pin into place. Be careful not to flatten hair as this style is intended to look angular and texturised.’